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Review on 'Paradoxical Gasp'

Installation Design

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Review on
'Siapa Yang Bawa Melayu Aku Pergi?'

Projections Design

Designer, artist, and writer born and raised in Hong Kong. Moved to UK about 8 years ago. In 2019, I witnessed the socio-political changes in Hong Kong from afar and decided to break off from my decade-old visual communication and interior design practice and become a visual artist and theatre designer. My work explores how society, culture, and creativity shape our identities and experiences. I challenge conventional perceptions of reality and invite viewers to question their own assumptions. Co-founder of Hidden Keileon, an artist-led collective fostering new ways of dealing with old impasses in radical and revolutionary creative art forms.

Some of my notable artworks include "Paradoxical Gasp", "Dream in the Rain", and "Minute Moonshine".  I am also the lead curator and author of the political art book "Umbrella Uprising" which has been featured by prominent media outlets such as Libération, South China Morning Post, Hong Kong Free Press, and Stand News. My visuals and theatre works have been presented at organisations such as Edinburgh Fringe, Factory International, VAULT Festival, British Library, Streatham Space Project London, Old Fire Station Oxford, Marlowe Theatre Canterbury, the  Omnibus Theatre, Migration Museum, Tai Kwun Hong Kong, Goldsmiths CCA, and Whitechapel Gallery.

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Jeffrey Choy
CV

Publication

2021

Umbrella Uprising

Protest art archival project. Sold over 7000+ copies internationally. 

Produced, curated, designed and published by Jeffrey Choy

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Recent Works

2023

Video designer ‘Let Your Hand Sings In The Silence’,

Collaborative Performance by Projekt Europa

Produced in association with The Marlowe Theatre

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2023

Projection visuals and design ‘Bitter Moves Sweet Truths’ (2023)',

Experimental Immersive Performance

Supported by Arts Council England, Shortlisted for Untapped Award 2023

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2023

Projection Designer ‘Siapa Yang Bawa Melayu Aku Pergi? (Who Took My Malay Away?)',

Lecture-performance by Mohamad Faizal Abdullah & Nur Khairiyah

Vaults Festival 2023, Edinburgh Festival Fringe 2023

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2022

Visual Artist ‘Paradoxical Gasp’,

Experimental Immersive Performance Event

Supported by Bloomsbury Festival, Arts Council England and Wellcome Collection

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2022

Installation Artist ‘Dream in the Rain’,

Activist art exhibition

Supported by Papergang Theatre at Omnibus Theatre

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2022

Projection Visual Designer ‘Bitter Moves Sweet Truths’ (2022), 
Experimental theatre project

Streatham Space Project, London and Old Fire Station, Oxford

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2021

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Graphic design and Photographer, ‘Radio Neighbourhood’,
outdoor dance and radio drama with Hidden Keileon, Bloomsbury Festival, Deptford X,
Bow Arts, British Library, Migration Museum, Omnibus Theatre, the Albany

2021

Visual Artist and Set Designer, ‘Minute Moonshine 痴線一分鐘’ (2021) 

Experimental theatre and ARG
Tai Kwun Hong Kong 2021

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Professional Experience

2022

2021

2020

2019

2019

2019

2018

2018

2018

2015

2014

Digital Designer, Live Consultancy Ltd.

Director, BacDrop Studio Limited

Brand Graphic Designer, Lee Kum Kee Europe Ltd.

Project Editor, Pace Publishing Inc. Limited

Visual Developer, Design Media Publishing UK Ltd.

Interior Designer, Haley Mclane Ltd.

Architectural Visualiser, Trolliet Design Studio

Interior Designer, Bentheim London

Virtual Space Designer, Art-News HK

Graphic & Web Designer, Imation Hong Kong Ltd.

Education

2017

2015

2013

BA in Interior Architecture (First-class honours), Middlesex University

Higher Diploma in Interior Design, Hong Kong Design Institute

Associate Degree in Social Science (Attended), HKU SPACE

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